# Case Study: Soar With Us x Timely | Timely.com [All Case Studies](/case-studies/) SOAR WITH US x Timely Soar With Us is a fast-growing creative agency group made up of people who think fast, move fast, and care deeply about doing great work. Their account teams are sharp, proactive, and under constant pressure to deliver for clients. That means time is a limited and valuable resource - for everyone. But as the team grew, time tracking was becoming a tax on performance. Before Timely, logging hours felt manual, interruptive, and weirdly out of sync with the creative environment they’d built. They needed a way to track time without thinking about tracking time. **Sam Wright, COO** **Maria Madrusan, Senior Account Director** > "Timely uncovered a new, more accurate layer of data we didn’t even know existed. It’s changed how we work, and how we lead” > **Sam Wright,** **COO** _"Timely is a non-negotiable. It saves time, protects focus, and_ _gives you the data to grow right_." Sam Wright, COO “We’re already using Timely data to shape our client strategy - profitability, efficiency, creative cost per unit. It’s powerful.” **Sam Wright, COO** _"Initially, the team were nervous about privacy. Within minutes of seeing how it worked,__they were excited_." **Maria Madrusan**, Senior Account Director THE CHALLENGE ## Maxed-out teams. Falling utilization. Broken trust in the numbers. At a glance, Harvest looked like it was doing the job. Timesheets were being submitted. Reports were being pulled. On paper, everything should have been fine. But on the ground, the team was overwhelmed, and the numbers didn’t reflect reality. Utilization rates were dropping, even as people were getting busier. **That was the red flag**. > _“If the team is maxed out but your data says otherwise, you’ve got a blind spot. And we had one.”_ > **Sam Wright, COO** The truth? People weren’t starting timers. They were forgetting. Logging hours at the end of the week. Making guesses. That meant leaders were making calls on bad data. Client margins were hard to trust. And the team? They were stuck in the worst part of their week—filling in timesheets on a Friday afternoon. Harvest also couldn’t provide the granularity they needed. Reports were static. Custom views didn’t exist. Everything had to be exported and rebuilt manually—wasting hours every week just to get to the insight. And like with most time tracking tools, there was always resistance. - Tracking felt invasive. - Admin felt heavy. - No one wanted to babysit a timer. It was distracting. It was inefficient. And it wasn’t scaling with the business. > _“We’d grown to a point where operational complexity was outpacing our tooling. We needed visibility, not just on profit - but on how people were actually working.” > _**_Sam Wright, COO_** Soar With Us didn’t just need a replacement for Harvest. They needed something radically better—something that could restore trust in the numbers, reduce admin overhead, and give their team time back to focus on what actually matters. THE SOLUTION ### From timesheet dread to effortless, accurate data Timely changed that narrative instantly. It tracked time automatically in the background - quietly, intelligently, without getting in the way. The moment people saw their work history appear without them lifting a finger, the fear dropped away. - The team didn’t have to remember to log anything - They weren’t being watched - just supported - The data wasn’t a threat - it was a mirror The leadership team rolled it out in two parts: first with managers (to dig into reporting and insights), and then with the wider team (focused on logging and tagging). Crucially, the Timely reps were involved throughout - guiding, coaching, and helping shift the story from fear to value. > “The team quickly went from concerned… to excited.” > **Maria Madrusan, Senior Account Director** That excitement deepened once people started seeing their own patterns. Slack distractions. Broken focus. Constant task switching. With Timely, they had evidence of the interruptions - and the ability to fix them. And the visual, customisable nature of Timely mattered too. A creative team doesn’t want to stare at grey boxes and strict timesheets. They want something intuitive and flexible. Something they can make their own. > “It feels more interactive, more gamified. Our team responds really well to that.” > **Sam Wright, COO** THE RESULT ### Time saved, trust restored, culture transformed Soar With Us didn’t just replace a timesheet tool. They gained time, clarity, and control. - Reports that used to take hours are now built in minutes, fully customised to show exactly what matters. - The team no longer worries about whether they’ve logged something - Timely handles that. - Managers can see real capacity, spot inefficiencies, and protect their team’s workload. - The culture has shifted. People are more mindful about how they work - and more bought into tracking time as a useful practice, not a burden. > “We’re giving the team headspace. That’s the real win.” > **Maria Madrusan, Senior Account Director** 4.8 out of 5 ![G2 Best Support, Summer 2026](/cdn/g2_badge_best_support_summer_2026.svg)![G2 High Performer Small-Business, Summer 2026](/cdn/g2_badge_high_performer_small_business_summer_2026.svg)![G2 Leader, Summer 2026](/cdn/g2_badge_leader_summer_2026.svg)![G2 Leader Europe, Summer 2026](/cdn/g2_badge_leader_europe_summer_2026.svg) Trusted around the world We help over 5,000 businesses across 160 countries automatically record their time, stay connected with their teams and report accurately on their work. [Start your free trial](https://app.timelyapp.com/join)[Book a demo ![Icon of calendar](/cdn/678e8b2f757ed42b5c05c7f2_calendar_light-grad_1_.svg)](/book-a-demo/book-a-demo-v2/) "Ingenious, efficient and effective time tracking system" ![G2 User](/cdn/655e2589133c0e72f1585bcc_thumb_square_8d1687d4fed3288b57ea468dc81c7562.webp) David K. "Effective tool to help you keep track of time and stay productive" ![Photo of Jane](/cdn/63a45d6dc492cb1a26f0577b_janeS.webp) Jane S. Digital marketer and strategist "User-friendly and effective" ![Photo of Cory](/cdn/63a45d6dc492cb23d5f0577a_cory.webp) Cory (CJ) P. Co-Founder "Timely record my time automagically" ![Photo of Giovanni](/cdn/63a45d6db01249c07ba69bde_giovanni.webp) Giovanni D. IT Consultant "Timely is hands down the best time tracking app available" ![Photo of Law](/cdn/63a45d6ef79dbe4bc4b373f0_law.webp) **Law S.** "A great experience which has made my invoicing life much easier!" ![Photo of Christina](/cdn/63a45d6ba711d8653abdbad4_chirstina.webp) **Christina D.** Graphic Designer "So many valuable uses for Timely & Memory" ![Photo of Dan](/cdn/63a4605d0bd70682358d2097_dan.webp) Dan K. Business Coach/ Consultant "Black box for all your daily efforts" ![Photo of Anton](/cdn/63a45d6bee2304a16a419748_anton.webp) Anton K. Senior SAP ECM Consultant "A perfect tool to follow your time on projects" ![Icon of user](/cdn/63a45f4fb01249041aa6b1f9_user-01.svg) Lionel C. Management Consulting "Best time tracking app" ![Photo of Fis](/cdn/63a4602e6b5256452d559386_fis.webp) Fišerová K. Autor článků "Timely - our time management tool" ![Icon of user](/cdn/63a45f4fb01249041aa6b1f9_user-01.svg) Cecilia A. Project Leader "It's super easy tracking task details on timely without much hassle" ![Photo of Amrit](/cdn/63a45d6ea7cf5e5214edd7a9_amrit.webp) Amrit S. Software Development Consultant "Unbeatable time-tracking for many clients and projects" ![Photo of Laura](/cdn/63a45d6e14e99ccd2dd71882_laura.webp) **Laura C.** Project Manager "Best time tracking software on the market" ![Photo of Jenx](/cdn/63a461b014e99c1623d75e74_jenx.webp) Jens K. UX Designer "An excellent, intuitive time tracker that helped me actually start tracking my screen time" ![Photo of G2 User](/cdn/63a461ec04383d4b5f9cc7e2_unnamed.webp) **Gerrard L.** Director & Founder ![Photo of Law](/cdn/63a45d6ef79dbe4bc4b373f0_law.webp) **Law S.** ![Photo of Amrit](/cdn/63a45d6ea7cf5e5214edd7a9_amrit.webp) Amrit S. ![Icon of user](/cdn/63a45f4fb01249041aa6b1f9_user-01.svg) Lionel C. ![Icon of user](/cdn/63a45f4fb01249041aa6b1f9_user-01.svg) Lionel C. ![Photo of Law](/cdn/63a45d6ef79dbe4bc4b373f0_law.webp) **Law S.** ![Photo of Fis](/cdn/63a4602e6b5256452d559386_fis.webp) Fišerová K. Autor článků ![Photo of Dan](/cdn/63a4605d0bd70682358d2097_dan.webp) Dan K. ![Photo of Jenx](/cdn/63a461b014e99c1623d75e74_jenx.webp) Jens K. UX Designer ![Photo of Cory](/cdn/63a45d6dc492cb23d5f0577a_cory.webp) Cory (CJ) P. Co-Founder Effortlessly track your time and boost your efficiency with Timely! ![check mark](/cdn/638224d642077fda7ea62b93_check-circle-broken.svg) Accurately billing ![check mark](/cdn/638224d642077fda7ea62b93_check-circle-broken.svg) Project profitability ![check mark](/cdn/638224d642077fda7ea62b93_check-circle-broken.svg) Strict anti-surveillance policy [Start your free trial](https://app.timelyapp.com/join)[Book a demo ![Icon of calendar](/cdn/678e8b2f757ed42b5c05c7f2_calendar_light-grad_1_.svg)](/book-a-demo/book-a-demo-v2/) ![a decorative text showing the Timely app timeline. ](/cdn/65d62ce6aabfedfa34c06207_timely.svg)